About
At Next Step Financial, we know everyone has concerns about their financial future and success takes many forms. We understand that every situation is unique and realize that there is no universal answer. We build long term relationships with our customers to understand their individual circumstances and create a personalized strategy to help them attain their financial goals.
We continue to expand our products and services to include solutions that will benefit people in their current situation and help them take the Next Step on their journey to financial security.
Personalized products we offer our clients include:
- Life Insurance
- Debt Elimination
- Tax Free Retirement
- College Funding
- Annuities
- High Net Worth / Premium Financing
- Health Share (alternative to health insurance)

Our Team

Kendra Rhodes
Kendra has been a licensed professional in financial services for seven years.
It is her mission to ensure that all clients have the financial peace of mind they deserve, and that their money is working hard to achieve their own financial goals, rather than someone else’s.
In addition to providing sound retirement strategies focused on safe financial vehicles and a financial education everyone needs, she specializes in working with clients to build financial plans to achieve their financial goals for all aspects of their lives. Kendra genuinely cares about people, and as such, focuses not just on finances, but what people have going on in their lives, what they want, and is important to them.
Kendra takes particular joy from working with families to create a plan to pay for their children’s college education without ruining themselves financially.
Kendra graduated from the University of Massachusetts, Amherst with a degree in Communications. She lives in Peabody, and enjoys traveling, music, and scrapbooking.

Frank Celona
Frank Celona co-founded Next Step Financial Services because of a lifelong passion for helping others. He takes great pride in applying his entrepreneurial vision and years of public service to educate his clients how to achieve their financial goals.
As a licensed insurance agent, Frank educates individuals, families, and businesses how they can secure their financial future through Life Insurance, Annuities, Debt Elimination and College Funding programs. He believes in building strong relationships with his clients and creating long term strategies that can benefit clients regardless of their current financial situation and help them take the next step to financial freedom.
Frank retired from the Massachusetts Bay Transit Authority after a 25 years of customer service where he worked with the public solving any problems or issues they encountered. Frank has owned multiple profitable businesses where his success was matched only by his commitment to giving back to the surrounding community. He has coached several sports teams and mentored players at all levels where his “educate first” philosophy contributed to the success and improvement of both individual player and team success.
Frank lives in West Peabody with his wife Lori who he has been married to for 25 years and has two children: Franco, 22 and Sophia 17.

Edward W Rhodes III
Edward W Rhodes III has been the financial services industry for over 30 years. Insurance licensed in the state of Massachusetts and six other states serving the public with proper financial education especially in the areas of tax-free retirement, estate preservation, college funding, and family protection.
For more than 14 years, Edward has helped and trained many individuals that wished to start a career in financial services. Over three years ago, Edward started an insurance agency designed to help families eliminate their debt, create wealth on a guaranteed basis, and retire with enough money and still pass on a tax-free estate to their heirs. He is also dedicated in helping others who wish to work in this industry do the same. With his partners, he has created an atmosphere of education as the cornerstone of building a financial future for his clients and work partners.
He has many proprietary programs that can help families and agents realize their financial dreams.
Edward graduated from Salem State College in 1972 with an undergraduate degree in education and from Cambridge College in 2005 with a Master’s degree in Entrepreneurial Business. He and his wife Gineen, married 49 years, have two daughters and one grandson. He also enjoys doing jigsaw puzzles, playing guitar, and reading.